1. Market Research
  2. > Agriculture
  3. > Agricultural Products Market Trends
Opportunities for Kale

Opportunities for Kale

  • June 2015
  • 34 pages
  • ID: 3351305
In this report:
According to Dr Ramsey, Professor of Psychiatry at Columbia University and author of the book ## Shades of Kale, a cup of kale contains ##% of the RDA of Vitamin C, ##% RDA Vitamin A, and ##% RDA Vitamin K .
Beech Nut Just Apple & Kale, Just Pineapple, Kale, Apple & Carrot and Just Sweet Corn, Kale & Spinach, US In 2014, Beech Nut launched a new line of ##% natural products that have been made using the company's "gentle cooking process" that mimics methods used by parents to make baby food at home.

Summary

Search Inside

Brief

Kale is an on-trend "superfood" ingredient purported to have numerous benefits for health and beauty. This research determines consumer perceptions of kale in terms of how healthy they perceive it to be and how effective they think it would be in beauty/grooming products. The research helps identify main consumer groups to target, and suggests ways to reach these consumers.

Abstract

- Access singular consumer insight to understand how consumers perceive kale as an ingredient, in terms of health and effectiveness.

- Understand who the top target consumer groups for kale-based innovation are, and explore suggested marketing platforms to target them.

- Explore best-in-class examples of kale-based innovation from across the FMCG space.

- Identify which of Canadean Consumer's TrendSights sub-trends the kale trend aligns most closely to.

Great reasons to purchase

- What are the benefits combined with kale?

- How healthy do consumers perceive kale to be, and how effective do they think it can be in beauty/grooming products?

- Who are the main target consumer groups for kale-based innovation and how can their needs be met?

- What alternatives does the kale trend present for manufacturers from across the FMCG space?

Key Findings

Globally, 73.0 percent of consumers are familiar with kale as an ingredient. Furthermore, well over half (57.0 percent) believe it to have a positive impact on health, and 41.0 percent believe it can be effective in beauty/grooming products.

Consumers' willingness to experiment, desire for natural ingredients, and preference for food over medicine are among the drivers of the kale trend.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.
Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at researchadvisor@reportlinker.com to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - researchadvisor@reportlinker.com or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers
Global Packaged Kale Chips Market 2018-2022

Packaged Kale Chips Sector: Worldwide Forecast until 2022

  • $ 2500
  • Industry report
  • February 2018
  • by Infiniti Research Limited

About Packaged Kale ChipsKale or leaf cabbage is highly nutrient-dense and is processed to make healthier food and beverages such as chips, juices, powder, and capsules. It is also used to prepare bakery ...

Global Packaged Sprouts Market 2018-2022

Packaged Sprouts Sector: Worldwide Forecast until 2022

  • $ 2500
  • Industry report
  • April 2018
  • by Infiniti Research Limited

About Packaged SproutsSprouting is defined as the practice of germinating seeds to be eaten either in raw or cooked form. Sprouts can be germinated at home and are processed commercially as well. Various ...

Market Research and Development of Vegetable Seed in China 2018-2023

Market Research and Development of Vegetable Seed in China 2018-2023

  • $ 4000
  • Industry report
  • May 2018
  • by AskCI Consulting Co.

Vegetable seed of China developed well for the last 2 decades, especially during the seed project in 1995, which promoted the seed R&D, breeding, processing and package, quality detection, distribution ...

Vegetables Markets in China $ 4000 January 2018

Global Vegetable Seed Market $ 4250 April 2018


ref:plp2015

Reportlinker.com © Copyright 2018. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on