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Beauty Trends and Innovations in Africa

Beauty Trends and Innovations in Africa

  • January 2015
  • 28 pages
  • ID: 3351327
In this report:
Nevertheless, people of every ethnicity remain susceptible to severe sun-induced health risks, and the three ethnic groups most concerned about sun damage in South Africa alone were mixedrace consumers (##%), black African consumers (##%), and white consumers (##%).
For example, L'Oréal launched a range of haircare products under the SoftSheen-Carson Dark and Lovely brand, targeted at African consumers.

Summary

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Brief

With a rising proportion of middle-class consumers and a serious preference for worldwide beauty brands, African continent is emerging as a lucrative target market for overall beauty players. To ensure success, brands need to offer beauty products tailored to particular needs of local consumers. It is therefore vital to understand the influential trends and product launches shaping this industry.

Abstract

- Consumer survey insight and analysis cover four countries in African continent, highlighting the attitudes and behaviors driving purchases of beauty products.

- Examples of interesting beauty product launches in African continent and worldwide, as well as issues efficient to the African market.

Great reasons to purchase

- What are the top trends influencing the African beauty market?

- Which product categories have been the focus of new beauty product innovations?

- Going forward, what are some of the plausible opportunities and main considerations for worldwide brands to succeed in the continent?

Key Findings

According to Canadean Consumer's 2014 survey, around three quarters of women in Nigeria, Ghana, South Africa (ZA) and Angola attribute high levels of importance to looks and appearance.

Consumers in African continent generally express a strong preference for (and have better trust in) overall brands, driven by better affordability and an aspirational desire to follow Western trends. This has been recognized by some of overall beauty giants as creating meaningful expansion opportunities particularly in skincare and cosmetics.

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