1. Market Research
  2. > Pharmaceutical
  3. > OTC Market Trends

Trends to Watch in Cough, Cold, and Flu

  • October 2014
  • 68 pages
  • GlobalData
Report ID: 3351336

Summary

Search Inside

Summary
This report identifies the five key trends occurring in the over-the-counter (OTC) cough, cold, and flu space from around the world, alongside market data and insight into which consumers are seeking cough, cold, and flu products, and their purchasing habits within the OTC category.


Synopsis
- Identify five emerging trends influencing innovation in the OTC cough, cold, and flu space, including the latest on-trend innovation examples.

- Understand how consumer trends such as Fresh andamp; Natural are impacting demand in the sector using insight from Canadean Consumer's global surveys.

Reasons To Buy
- Which consumer groups are most concerned about cough, cold, and flu?

- Where is innovation occurring in the cough, cold, and flu space and what does it look like?

- What are consumers' purchasing priorities when buying OTC products, including those for cough, cold, and flu?

- Where is innovation heading next within the cough, cold, and flu space?

Key Highlights
Young adults are most likely to be concerned about cold/flu. This is likely to be for two main reasons: cold and flu are likely to affect those of school or working age more, since it affects their ability to work or study; and older consumers likely have more pressing long-term health concerns to worry about, that surpass cold or flu worries.

Just over a quarter (26%) of consumers globally claim that "natural" or organic ingredients have a high amount of influence over their choice of non-prescription medication. "Natural" ingredients are highly influential for more shoppers in other personal care categories such as skincare (36%).

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Top Trends in Healthcare and OTC 2017: Exploring OTC medication, vitamins, minerals and supplements; functional food and drink; and sports nutrition categories

  • $ 3450
  • Industry report
  • May 2017
  • by GlobalData

Top Trends in Healthcare and OTC 2017: Exploring OTC medication, vitamins, minerals and supplements; functional food and drink; and sports nutrition categories Summary Global consumers are becoming more ...

Spain OTC drugs Market

  • $ 3250
  • Industry report
  • July 2017
  • by Mordor Intelligence LLP

The Spain OTC drugs market was valued at USD XX million in 2016 and is projected to reach a value of USD XX million by 2022, registering a CAGR of XX%, during 2017-2022 (the forecast period). Over-the-counte ...

The 2018-2023 World Outlook for Over-the-counter (OTC) Drugs

  • $ 995
  • Industry report
  • April 2017
  • by ICON Group

This study covers the world outlook for over-the-counter (OTC) drugs across more than 190 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), ...


Download Unlimited Documents from Trusted Public Sources

OTC Industry in the Netherlands

  • July 2017
    6 pages
  • Vitamin  

  • Netherlands  

    Europe  

View report >

Oil Industry in Nigeria - Forecast, Weekly Update

  • July 2017
    5 pages
  • Oil  

    Crude Oil  

  • Nigeria  

    United States  

    Niger  

View report >

OTC Markets in the US

  • July 2017
    24 pages
  • OTC  

  • United States  

    North America  

    United Kingdom  

View report >

Otc Markets In The Us

1 month ago

Otc Industry

2 months ago

Related Market Segments :

OTC
Cough Cold
Beverage

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.