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Success Case Study: Al Islami Foods - Answering the Growing Demand for Quality Halal Food

Success Case Study: Al Islami Foods - Answering the Growing Demand for Quality Halal Food

  • June 2015
  • 15 pages
  • ID: 3351346
In this report:
In its 2014 financial report, Al Islami Foods said that in its last financial year the company made $##.##m, up ##% from $##.##m the year before.
One of the main drivers behind the Halal growth is the world's growing Muslim population, which, according to new population projections by the Pew Research Centre's Forum on Religion & Public Life, is expected to increase by about ##% in the next ## years, rising from ##.## billion in 2010 to ##.## billion by 2030.

Summary

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Brief

The market research discusses how Al Islami Foods expanded from selling Halal meat in the Gulf to offer a wide range of foods across the Middle East (ME), Asia area and Europe (EU). The company's success has been due to adhering to Halal standards without compromising on quality. Al Islami identified the gap in the Halal food markets and managed to manufacture products that meet consumers' needs.

Abstract

- Offers business insights into Halal food market.

- Builds an understanding of the gap in Halal food market.

- Highlights that establishing credibility with consumers is a main to success.

- Determines thinkable opportunities in the Halal food market.

Great reasons to purchase

- What can corporations do to target consumers looking for Halal foods?

- What made Al Islami Foods a big name in the Halal food market?

- How can food manufacturers invest in the increasing demand in the Halal food market?

- How can Halal food companies expand into additional markets?

- What are the additional plausible opportunities in the Halal market?

Key Findings

The Muslim population is high and there is a market demand for Halal food, so firms should launch products to meet this increasing need.

Halal cannot be summarized by only the Halal tag on products; it should go beyond this to reflect the Islamic values which have to do with every aspect in running a business.

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