1. Market Research
  2. > Food
  3. > Processed Food Market Trends

Success: Nestlé Crunch Girl Scout Candy Bars

  • February 2014
  • 11 pages
  • GlobalData
Report ID: 3351395

Summary

Search Inside

Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study identifies how Nestlé Crunch Girl Scout candy bars effectively combined innovation with familiarity to win Product of the Year 2013 and the National Confectionery Sales Association New Product Award 2012.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why are Nestlé Crunch Girl Scout candy bars considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Nestlé Crunch Girl Scout candy bars?

Key Highlights
In 2012, Nestlé teamed up with Girl Scouts of the USA to launch Nestlé Crunch Girl Scout candy bars. The limited-edition product was awarded Product of the Year 2013 and the National Confectionery Sales Association New Product Award 2012.

Nestlé Crunch Girl Scout candy bars are inspired by popular Girl Scout cookie flavors and thus offer consumers new flavor nuances to a familiar product. Nostalgia, coupled with heritage and tradition, has been key to drawing consumers of all age cohorts to Nestlé Crunch Girl Scout candy bars.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Chocolate, Cocoa and Sugar Confectionery Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 22730
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Chocolate, Cocoa and Sugar Confectionery Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, ...

Chocolate, Cocoa and Sugar Confectionery Markets in Europe to 2021 - Market Size, Development, and Forecasts

  • $ 12090
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Chocolate, Cocoa and Sugar Confectionery Markets in Europe to 2021 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, ...

Chocolate, Cocoa and Sugar Confectionery Markets in Asia to 2021 - Market Size, Development, and Forecasts

  • $ 9031
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Chocolate, Cocoa and Sugar Confectionery Markets in Asia to 2021 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, ...


Download Unlimited Documents from Trusted Public Sources

Sugar Industry

  • August 2017
    78 pages
  • Sugar  

    Confectionery  

    Candy  

  • Zambia  

    South Africa  

    Africa  

View report >

Agricultural Products Markets in the US

  • August 2017
    12 pages
  • Agricultural Pr...  

    Processed Food  

  • United States  

View report >

The future of the Processed Food Industry in the US

  • August 2017
    8 pages
  • Processed Food  

    Agricultural Pr...  

  • United States  

    France  

    Europe  

View report >

Related Market Segments :

Candy
Confectionery

ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.