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Success: Tyrrells Savory Snacks

Success: Tyrrells Savory Snacks

  • January 2015
  • 22 pages
  • ID: 3351754
In this report:
Retail Times (2014) "Tyrrells scoops nine Gold awards at the 2014 Great Taste Awards," http://www.retailtimes.co.uk/tyrrells-scoopsnine-gold-awards-2014-great-taste-awards, September 2014 Reuters (2009) "SCENARIOS-The BRIC nations: Growth and risks," http://uk.reuters.com/article/2009/##/##/bricidUSSP##, June 2009 Sial Group (2014) "Analysis of opportunities in China food imports," http://www.sial-group.com/News/Food-Beverage-News/Foodbeverage-industry/Analysis-of-opportunities-in-China-food-imports, accessed November 2014 Fast Track ## (2006) "Research Report 2006 Fast Track ##, Britain's fastest-growing private companies," http://www.lebara.dk/medias/sys_master/##.pdf, accessed January ##, 2015

Summary

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Brief

Brands can significantly benefit from developing an detailed understanding of the reasons for the success and failure of additional product launches or marketing campaigns. This case study outlines how Tyrrells marketed its snack range to worldwide markets, and became successful despite the competition being fierce in some countries.

Abstract

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the world to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Comprehend the efficient consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Great reasons to purchase

Key Findings

Originating in the United Kingdom (UK), Tyrrells' snack range is now a overall success, trading in more than 30 countries.

Tapping heavily into the Britishness of the product, Tyrrells has become a fashionable brand, targeting the "snacking for adults" concept.

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