1. Market Research

Medical Affairs Reputations (EU5): Type 2 Diabetes Mellitus

  • September 2015
  • Firstword Pharma
Report ID: 3362816


Table of Contents

What do physicians think of Europe Medical Affairs teams in the Type 2 Diabetes Mellitus (T2DM) sector? Who gets top marks for performance and reputation? Who fails to measure up? How is your Medical Affairs team impacting your relationship with customers?

To find out, we surveyed 150 physicians from across the continent regarding ten leading T2DM products and their associated Medical Affairs teams.

What did they have to say about your team? Are you lagging or leading your competitors?

Order your report now to find out.

Note that in addition to the Europe report we offer an equivalent report for the U.S. Order both and receive, at no cost, a third report clearly setting out the differences in findings between the two regions.

Answering key questions

What Medical Affairs offerings do physicians most value, and how well is your team providing them?
Whose Medical Affairs teams are most respected, and how exactly do they distinguish themselves from the pack?
Do physicians feel they hear from your Medical Affairs team as much as they’d like to, and what media and methods do they prefer?
What does gap analyses reveal about your Medical Affairs team versus your competitors?
Where is your Medical Affairs team succeeding and where are there opportunities for improvement?

Emerging Themes:

Medical Affairs teams in T2DM are generally well received, but physicians do have several recommendations for improvement; we provide the details.

Some Medical Affairs offerings are highly desired by physicians. Others generate much less interest. We let you know where your team might make adjustments and strengthen relationships as a result.

The products leading in the marketplace don’t necessarily lead in Medical Affairs. Which teams are doing their T2DM products justice? Which might be dragging them down?

This report lets you know.

Products Included in the Report:

Forxiga (dapagliflozin)
Boehringer Ingelheim
Jardiance (empagliflozin)
Eli Lilly
Trulicity (dulaglutide)
Eperzan (albiglutide)
Johnson & Johnson
Invokana (canagliflozin)
Merck & Co.
Januvia (sitagliptin)
Galvus (vildagliptin)
Novo Nordisk
Tresiba (insulin degludec)
Toujeo (insulin glargine)
Vipidia (alogliptin)

About FirstWord

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
Learn more at www.firstwordgroup.com.

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