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Calming and Sleeping in New Zealand

  • June 2015
  • 24 pages
  • Euromonitor International
Report ID: 338018

Summary

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During 2014 the purchasing decisions consumers made for calming and sleeping products shifted from brand-centric to price-focused, as they were becoming motivated by value for money in this category. This shift led to growing sales through supermarkets, as consumers believe it is cheaper to purchase through this channel. Growth in calming and sleeping products containing magnesium also drove sales in 2014; however, the rate of increase slowed from 2013. Examples of products containing magnesium...

Euromonitor International's Calming and Sleeping in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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ref:plp2015

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