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Six Innovation Opportunities in Soft Drinks : Routes for innovation in mainstream carbonates, flavored water, nutraceutical and fruit drinks, and concentrates

Six Innovation Opportunities in Soft Drinks : Routes for innovation in mainstream carbonates, flavored water, nutraceutical and fruit drinks, and concentrates

  • September 2015
  • 23 pages
  • ID: 3382251
In this report:
The breakfast market is primed for a new cold drink offering Globally, ##% of consumers prioritize "ease and simplicity" (##%) or "health and nutrition" (##%) at breakfast.
As of 2014, ##% globally said they consumed a drink that claimed to improve their appearance once a week or more, yet ##% said they never did.

Summary

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Brief

There is an increasing trend in the soft drinks market towards "natural" beverages, away from hyper-sweet refreshment, and towards more tailored products, both in terms of functionality and occasion. Using Canadean's most current proprietary research, this industry report examines six nascent trends that have the plausible to revolutionize the soft drinks market, and align with the changing consumer mindset.

Main highlights

- The convergence of the movement towards herbal infusions and the wider savory cocktail trend is pushing savory flavor varietals onto the sector.

- With an overarching negative view on the soft drinks industry, players are working to integrate more healthful and natural solutions into their portfolios.

- The dangers of micronutrient deficiencies (e.g. low iron, iodine, zinc, vitamin A, etc.) are heightened before, during, and after pregnancy. This combined with the convenience and inherent hydrating benefits of the beverage format creates a compelling point of investment.

- With a convergence of market interests driving different nuanced trends, there is room for meaningful investment to push these six trends into the mainstream soft drinks market.

Abstract

Six Innovation Opportunities in Soft Drinks outlines six opportunities for soft drinks manufacturers to invest in, exploring innovation in flavor, functionality, and consumption occasion.

Your top questions answered:

- How do I play my part in revitalizing the overall soft drinks market?

- What are the opportunities for a beverage producer, and which consumer segments can I target?

Great reasons to purchase

- Use Canadean's insightful analysis to translate organic, consumer-driven trends into successful soft drinks launches.

- Compare the distinct drivers of individual and converging soft drinks trends to better understand the consumer mindset.

- See first-movers in each of these nascent opportunities, and learn from main innovations.

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