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Debit Cards: In-depth Industry Report in Hungary

  • October 2017
  • 16 pages
  • ID: 338811
In this report:
The 2017 acquisition of Axa Kereskedelmi Bank Zrt by OTP Bank Nyrt and the taking over of Citibank's customers by Erste Bank Hungary Zrt are expected to only marginally impact the competitive landscape in debit cards, as these acquisitions do not come with intense migration of debit cards and the related current accounts.

Summary

Table of Contents

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Card usage has been increasing dynamically in terms of transactions.

It was boosted by different main factors; for example, contactless payment at terminals rised, especially for low-value transactions (below HUF5,000). The types of businesses supporting contactless payment are wide, and contactless has speeded up the payment process. The bigger penetration of point-of-sale terminals at retailers, consumer foodservice outlets and vending machines also boosted card usage. An example is the Budap...

Euromonitor International's Debit Transactions in Hungary report develops the size and structure of the market for ATMs cards, clever cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at top players in the industry (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It affords strategic description of sector forecasts and forecasts to watch.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Debit Transactions market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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