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Mobile Phones in Greece

Mobile Phones: In-depth Industry Report in Greece

  • August 2017
  • 22 pages
  • ID: 339154
In this report:
However, given that the smartphones category has reached maturity, and financially-strapped consumers will tend to replace their devices less often, smartphones is expected to witness only a mild positive retail volume CAGR of ##% over the forecast period.
After consecutive declines following recession, the Greek consumer electronics witnessed a slight recovery in 2014-2015, only to decline further in 2016 and 2017, with volume sales falling ##% in 2017.

Summary

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Smartphones dominates the consumer electronics industry in Greece (GR), being by far the largest single product category in both volume and value terms. In (and despite) times of economic distress, smartphones constitute the number one priority for Greek clients, at the expense of all other types of consumer electronics. Smartphones are cannibalising categories including fixed lens digital cameras, in-car navigation, portable media actors, feature phones and, as has...

Euromonitor International's Mobile Phones in Greece report presents a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It offers up-to-date retail sales statistics, enabling you to grasp the segments generating growth. It highlights top firms and presents a strategic overview of main factors impacting the market, such as novel product developments, distribution or pricing issues. Projections expose how the segment might evolve.

Product analysis:

Feature Phones, Smartphones.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Mobile Phones market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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