1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends

Central Asia and Caucasus B2C E-Commerce Market 2015

  • November 2015
  • 79 pages
  • yStats - Global E-Commerce Intelligence
Report ID: 3401770

Summary

Table of Contents

yStats.com reports: B2C E-Commerce in Central Asia and Caucasus has an untapped potential

A new report by the secondary market research specialist yStats.com, “Central Asia and Caucasus B2C E-Commerce Market 2015,” reveals that the potential for online retail development for countries in this region remains untapped. As B2C E-Commerce is in early stages of development in Central Asia and Caucasus, foreign E-Commerce platforms attract more traffic from these countries than local retailers and marketplaces. However, as local offerings and infrastructure improve, B2C E-Commerce sales in Central Asia and Caucasus are expected to grow rapidly.

B2C E-Commerce is only starting to evolve in the Central Asia and Caucasus region. Internet penetration is below 50% in the majority of its countries, with the exception of Azerbaijan and Kazakhstan, and access to financial services reaches over half of the population in Kazakhstan only. However, as the report by yStats.com shows, as infrastructure improves and Internet penetration increases, B2C E-Commerce in the countries of Central Asia and Caucasus could grow as well.

Kazakhstan is a regional leader in B2C E-Commerce, though there, too, online retail has much room for growth. B2C E-Commerce accounted for below 2% of total retail sales in Kazakhstan last year, but online retail is predicted to maintain high double-digit growth rates. Online shoppers in Kazakhstan are motivated to engage in E-Commerce as a result of wide product selection, convenience and low prices, as yStats.com’s report shows. Cross-border B2C E-Commerce is a significant trend, as foreign online shops account for the largest share of online sales. Of the top five online retailers by sales in 2014, three were based in foreign countries. However, as local offering is improving, online retailers from Kazakhstan, such as Arena S and Chocofamily Holding, increase their share.

Another country with rapid B2C E-Commerce growth is Azerbaijan, according to yStats.com’s findings. In the first seven months of 2015, online retail sales in Azerbaijan already exceeded the total number for the full year 2014. Still, B2C E-Commerce’s share of total retail sales was less than 1% last year. The driving force behind both Internet usage and online shopping growth is the population under 25 years old, accounting for close to half of all Internet users. Of them, a small double digit share shopped online in early 2015, preferring international platforms such as eBay.

The details in the yStats.com report reflect the untapped potential for B2C E-Commerce in the rest of the region. In countries such as Georgia and Armenia Internet penetration has significantly improved, getting closer to the 50% mark. In Uzbekistan, the most populous country in the region, Internet penetration is driven by mobile technology. Across these markets, international players such as Aliexpress.com, eBay.com, and Amazon.com beat local shopping websites in popularity. However, local players have gathered a significant audience on social networks, especially Facebook. Overall, as Internet penetration and infrastructure for delivery and payment improves, B2C E-Commerce in these countries is expected to grow further.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Competitive Profiling of Automotive eRetailers in Americas Region, 2016

  • $ 4950
  • Industry report
  • March 2017
  • by Frost & Sullivan

Transformative Business Models Enabling Amazon, eBay Dominance Since the introduction of eCommerce, the automotive aftermarket has been undergoing a paradigm shift, considering the market dynamics. The ...

Asia-Pacific B2C E-Commerce Market 2017

  • $ 4187
  • Industry report
  • June 2017
  • by yStats - Global E-Commerce Intelligence

Asia-Pacific forecasted to take half of global online retail sales by 2021, reports yStats.com Asia-Pacific is the largest and one of the fastest growing online retail markets worldwide. The yStats.com ...

Automotive E-tailing - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • May 2017
  • by Stratistics MRC

According to Stratistics MRC, the Global Automotive E-tailing market is estimated at $26.82 billion in 2016 and is expected to reach $57.89 billion by 2022 growing at a CAGR of 13.6% from 2016 to 2022. ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.