1. Market Research
  2. > Beverage Market Trends

Flavor Appeal in Tea; Flavor preferences and innovation opportunities

  • November 2015
  • 20 pages
  • GlobalData
Report ID: 3438143

Summary

Table of Contents

Search Inside

Summary
This report provides an understanding of the most appealing flavor types within the tea category and outlines consumer preferences for individual flavors in this market.

Key Findings
- Consumer experimentation is fairly high in tea, with almost two thirds of consumers saying they opt for new flavors sometimes or often. This audience is most likely to be encouraged to trial new flavors through their own curiosity or through a positive sampling experience.

- Given the traditional nature of tea consumption, widely-known herbal variants like mint, chamomile, peppermint, and bergamot account for a large proportion of flavor preferences. Within this segment however, the roles of each tea flavor can be thought to be different, with herbal tea functionality ranging from refresher to relaxer.

Synopsis
Flavor Appeal in Tea provides an understanding of the most appealing flavor types within the tea category and outlines consumer preferences for individual flavors in this market. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional and demographic-specific nuances using insight from Canadean's 2015 Q2 global survey.

It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Your key questions answered:

- Which flavor type in tea is the most appealing to consumers?

- Which countries and demographics present opportunities for flavor innovation in tea products?

- What factors encourage trial of new tea flavor variants? Does this vary by age?

- How does the appeal of individual flavors stack up against each other within a flavor type?

Reasons To Buy
- Includes proprietary data from Canadean's 2015 Q2 global survey.

- Offers a "deep dive" into demographic and regional nuances in flavor preferences for tea products.

- Provides inspiration from product examples that showcase best-in-class flavor innovations in tea.

- Delivers insight into the appeal of individual flavors within popular flavor groups in the tea category.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Tea Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 23129
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Tea Markets in the World to 2021 offers the most up-to-date market data on the actual market situation, and future outlook for tea in the world. Along with a global tea market ...

Tea Markets in Europe to 2021 - Market Size, Development, and Forecasts

  • $ 11425
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Tea Markets in Europe to 2021 offers the most up-to-date market data on the actual market situation, and future outlook for tea in different European countries. The package ...

Tea Markets in Asia to 2021 - Market Size, Development, and Forecasts

  • $ 9696
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Tea Markets in Asia to 2021 offers the most up-to-date market data on the actual market situation, and future outlook for tea in different Asian countries. The package includes ...

Global Tea Market 2017-2021

June 2017 $ 3500

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.