1. Market Research
  2. > Travel and Tourism
  3. > Tourism Market Trends

Travel and Tourism in Portugal to 2019

  • November 2015
  • 113 pages
  • GlobalData
Report ID: 3438145


Table of Contents

Search Inside

After declining consecutively for three years, Portugal's economy registered growth in 2014. As a result, outbound tourism registered positive growth in 2014 after contracting in 2013. Inbound tourism recorded a strong growth of 6.3% during 2009-2014, partly supported by expanding operations of low cost carriers such as Ryanair and EasyJet. However, the ongoing political instability in the country towards the end of the year (2015) is expected to take a toll on economic growth and thereby adversely affect tourism.

Key Findings
- Portugal's domestic and outbound tourism markets were adversely affected due to economic crisis in the country. Domestic trips hardly grew while expenditure contracted during the historic period. Outbound trips and expenditure also declined during the historic period. However, as the economy started recovering in 2014, Canadean expects domestic trips to grow at a CAGR of 2.5% reaching 18.5 million by 2019 while outbound trips are projected to grow at a rate of 3.1% reaching 1.8 million by 2019. Inbound tourist volume is expected to increase at an average annual rate of 3.7% over the forecast period reaching 18.5 million in 2019. Apart from the traditional European markets, arrivals from China and the US will support the growth

- The number of Chinese tourists to Portugal has increased significantly in the past few years. According to the data released by the Portuguese National Statistics Institute (INE) and Bank of Portugal, about 113,200 Chinese tourists visited Portugal in 2014, up by almost 50% over the previous year. According to Turismo de Portugal, spending by Chinese tourists in Portugal totaled EUR33.5 million (US$45.2 million) between January to August 2014, more than double when compared to the previous year. The main shopping centers in Lisbon are making moves to attract Chinese. For example, the Amoreiras Shopping Centre inaugurated an exhibition “Golden Spring” of Manuel Cardoso, a Macau photographer. It's common to see Chinese phrases in shopping centers, luxury chains and jewelry stores in Baixa (the downtown shopping area in Lisbon). Mundicenter group has a shopping guide written in Portugal as well as in Chinese. Few shops have Chinese staff and try to keep their offerings as per the tastes of Chinese tourists

- With a growing number of inbound tourists, the hotel industry is expanding. The country will get about 57 new hotels in 2015 and the number of rooms is expected to grow by 5.4%, according to the Association of Portugal Hospitality. Most upcoming hotels are located in Lisbon

Canadean's report - Travel and Tourism in Portugal to 2019 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Historic and forecast tourist volumes covering the entire Portugal Travel and Tourism sector

- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Portugal's Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Future Prospects of Chinese Outbound Travel for the Lodging Industry

  • $ 1197
  • Industry report
  • March 2017
  • by Euromonitor International

Understanding Chinese travellers’ demands, future travel patterns, and the impact of the economic slowdown in China, are key to the success of travel companies looking to attract Chinese travellers. ...

The Global Budget Hotels Market to 2020

  • $ 3450
  • Industry report
  • January 2017
  • by GlobalData

The Global Budget Hotels Market to 2020 Summary Global budget hotel market industry grew in 2015 due to demand for affordable accommodation, with an increase in the middle-class population in Asia-Pacific ...

Motels in China - Industry Market Research Report

  • $ 1020
  • Industry report
  • November 2016
  • by Ibisworld

Abstract Motels in China The Motel industry in China provides low-priced accommodation. In China, hotels without star ratings are called motels. This report covers the scope, size, disposition and growth ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.