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Multiplay Services: Bundling Growth and Strategies Beyond Traditional Quadruple-Play

Multiplay Services: Bundling Growth and Strategies Beyond Traditional Quadruple-Play

  • December 2015
  • 92 pages
  • ID: 3467261
In this report:
Net Brazil launched its quadruple-play offer in 2013 when the company signed a partnership agreement with mobile service provider Claro Brazil.
In 2015, Arabsat announced a joint venture with Emerging Markets Communications (EMC) to develop a triple-play offer over satellite which includes fixed broadband, VoIP, and pay- TV services.

Summary

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Brief

Globally, operators are striving to develop additional revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, especially quadruple-play combining traditional telecom services including fixed voice, fixed broadband, pay-TV and mobile services, is one of the main strategies being adopted by operators in order to reach those goals. Regions in emerging regions are still highly focused on attracting customers to multiplay bundles through aggressive pricing discounts. On the other hand, territories in developed regions including North America, Western Europe and developed APAC, are focusing on developing value-added services that can integrate with their multiplay offers aiming to provide singular experiences to customers. Value-added services contain traditional OTT-video functionalities including multiscreen, catch-up TV, video-on-demand, and emerging services including clever living and connected-home solutions.

Main highlights

- Globally, multiplay services reached 583.7m households in 2015, with Asia Pacific representing 44.80 percent of the total. With a 2015-2020 Compound annual growth rate of 5.30 percent, multiplay services will increase to 757.1m households by year-end 2020.

- The monthly average household spend significantly increased through the adoption of multiplay services, which results in increased ARPS to operators. The average monthly household spend increases by 85.30 percent from a double-play to a quad-play bundle.

- The migration and roll-out of FTTH/B is well underway in Latin America and emerging APAC, which will facilitate operators in the development of bundled offers built around their broadband proposition.

- Selected operators, primarily from developed markets, have already perceived that they need to integrate value-added services within their multiplay offers in order to enhance the customer experience and increase loyalty.

Abstract

"Multiplay Services: Bundling Growth and Strategies Beyond Traditional Quadruple-Play", a Thematic Report by Pyramid Research, offers an executive-level overview of the overall multiplay services market today, with forecasts of top indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing main trends on fixed-mobile convergence and quadruple-play services, assessing business models and pricing strategies, evaluating market players, established on proprietary data from Pyramid Research's databases.

It offers detailed analysis of the following:

- Global multiplay services market context; a comparable review on the groundwork of telecom services in order to leverage multiplay services within distinct regions.

- Multiplay business model and bundling strategy; an analysis of the top business models that operators implemented in order to leverage fixed-mobile convergence, triple and quadruple-play services.

- Market value; a look at the global market size of the overall multiplay services markets broken down among regions and with estimate up to 2020.

- Case studies; this section details the main findings regarding challenging analysis, product offering, pricing strategy, and tactical actions that operators are developing to enhance customer experience of multiplay service users.

Great reasons to purchase

- This Thematic Report benefits executives build proactive, profitable growth strategies by offering exhaustive, efficient analysis of the multiplay services market in Americas, Europe (EU), African continent and Middle East and Asia Pacific (APAC) established on insights directly from local market players

- The analysis is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately.

- The broad but in-depth perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging ICT services market.

- The ambitious landscape and the main players are given extra attention, enabling local players or prospective market entrants to gain the insight they need.

- The market research offers different case studies that showcase the business model that operators are implementing regarding multiplay services, triple and quadruple-play bundles and fixed-mobile convergence services.

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