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Domestic Competitors in India%s Personal Care Market ;Analyzing the key local players in a growing personal care market

Domestic Competitors in India%s Personal Care Market ;Analyzing the key local players in a growing personal care market

  • December 2015
  • 75 pages
  • ID: 3467283
In this report:
According to a 2012 report by Nielsen, Dabur covered less than ##% of India's ## million retail outlets at the
In 2014, Godrej launched a new line of products under the Protekt brand including a hand sanitizer with
Dabur has been actively investing in new product launches and brand restages across its portfolio in the past

Summary

Table of Contents

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Brief

This industry report examines the strategies of five main personal care manufacturers founded and headquartered in India (IN): Godrej, Marico, Dabur, ITC, and Wipro. The market research compares these companies in terms of global size, high level business objectives, product category presence and innovation strategy, geographic presence and expansion strategy, and acquisition history and strategy.

Main highlights

- Godrej, ITC, and Wipro are main players in the personal hygiene category, primarily through bar soap, which is by far the biggest subcategory, worth over $2.2bn. Firms looking to expand in India (IN) will find the bar soap category well saturated, but there is plenty of growth waiting to be captured in other categories.

- Each of the best five Indian personal care manufacturers has a stronghold in at least one product subcategory: Godrej in hair coloring and bar soap, Marico in hair oil, Dabur in ayurvedic/"natural" toothpaste and hair oil, ITC in deodorants, and Wipro in bar soaps. Corporations looking to expand in these spaces need to take unique note of these strengths.

- Godrej and Wipro each have about half of their sales outside India (IN), have been most active in acquisitions, and have big cash reserves available for making additional acquisitions. These two companies are the biggest challenging threat for firms looking to expand through acquisitions in personal care.

Abstract

As domestic companies in emerging markets gain strength and publicly declare their intent to become multinational competitors, it is becoming more crucial than ever to stay on top of India-based companies' successes and strategies.

Great reasons to purchase

- Compares the goals and strategies of the leading personal care manufacturers in India (IN), providing a clear view of the ambitious playing field.

- Examines the presence of each company, category by category, brand by brand, revealing the strengths and weaknesses of each company.

- Examines the innovation strategies of each manufacturer, suggesting future strengths and weaknesses.

- Affords business insights into where these companies are likely to be seeking MandA and retailer partnership opportunities.

- Illustrates the threats and alternatives for worldwide players.

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