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How Motorists Use the Internet: Insight and Recommendations

  • March 2014
  • 24 pages
  • GlobalData
Report ID: 3468639


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Online shopping has become commonplace, but although there are online stores that serve the needs of the motorist, the online channel has not displaced the traditional garage or dealership as it has the traditional high street retailer. This report examines how motorists use the Internet, providing aftermarket distribution channels with a clear understanding of how to develop the online channel.

In the leading five markets in Europe - Germany, the UK, France, Italy and Spain - only around 35% of respondents use the Internet for vehicle-related purposes, the lowest of any country covered in Verdict's Motorist Survey. This lack of motorist knowledge is a major barrier to the expansion of pure online channels in these countries.

Eastern Europe - including Russia, Lithuania and Poland - has the highest proportion of motorists using the Internet for vehicle-related purposes and there is an opportunity for online retailers to capture market share. An older vehicle parc and a high level of DIY part replacement means the online channel has considerable room to grow here.

Chinese motorists use the Internet extensively to research product life and vehicle maintenance. With many vehicle owners set to exit their warranties, vehicle manufacturer networks will struggle to retain business, but garages and parts stores have a significant opportunity to expand their share of the Chinese market.

Reasons To Buy
- Understand how and where motorists use the online channel.

- Find out which markets are most and least likely to use the Internet for vehicle-related purposes.

- See what types of components motorists typically use the online channel to purchase.

Your key questions answered

- Which markets demonstrate the most use of the online channel and which have the most potential to develop market share?

- What components do motorists buy online and how do they fit them?

- What opportunities exist for all channels to maximise the potential of the online channel?

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