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Online pureplays in UK Clothing and Footwear

Online pureplays in UK Clothing and Footwear

  • October 2016
  • 65 pages
  • ID: 3468644
In this report:
Picture ##: Amazon's renowned recommendation feature makes further browsing compelling and attracts customers who want further help in their clothing & footwear shopping.
While it highlights new ranges and brands well, it must emulate clothing & footwear specialists by offering browsers more inspiration and style tips.


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The UK online clothing and footwear pureplay market will grow by £2.5bn in the five years to 2021, reaching a 9.80 percent share of the global clothing and footwear market. Increase via pureplays will be driven by more regular online purchasing, aided by frequent newness, online exclusives and free and convenient delivery - with Amazon, ASOS and Very.co.uk forecast to grow share.

Main highlights

- The online clothing and footwear market is forecast to account for 24.30 percent of all online retail spend in 2016, making it the biggest online sector ahead of electricals and food and grocery.

- Online pureplays will account for 27.80 percent of the online clothing and footwear market in 2016.

- Stores remain highly influential in the retail sector - especially for younger shoppers, with 80.0 percent of 16-34 year olds' spend made via physical stores. This puts online pureplays at a distinct disadvantage, and makes development into physical retailing more attractive.

- Shop Direct brand Littlewoods is on the decline with a forecast online pureplay clothing and footwear market share of 6.40 percent in 2016. With meaningful overlap in terms of product offer with its sister brand Very.co.uk, Littlewoods has lost relevance and destination status in the UK clothing and footwear market.

- Amazon is the best recognized online pureplay and remains front of mind for online shoppers, being viewed as a trusted brand. However, it has achieved somewhat limited success in clothing and footwear, despite a 57.90 percent online visitor penetration rate, owing to its focus on other products categories including electricals, entertainment and homewares.


- An overview on the drivers and inhibitors of the UK online clothing and footwear pureplay market

- Summary of the principal issues in the online clothing and footwear pureplay market

- Market value and estimate (2011-21e) for the UK online clothing and footwear market

- Online clothing and footwear market share of global clothing and footwear market

- Online clothing and footwear spend per head

- Market value and estimate (2011, 16e, 21e) for the UK online clothing and footwear pureplay market

Great reasons to purchase

- Utilize the in-depth data and insight on the industry to help form an effective growth strategy in the online clothing and footwear pureplays market.

- Learn which physical retailing opportunities to seize and how private label ranges play an crucial role in the success of standalone stores.

- Understand how to get ahead in the market by investing in delivery and returns.

- Identify the opportunities to grow business in this sector by comparing strategies of the main players in the sector and their performance metrics.

- Understand how online clothing and footwear spend per head will change over the upcoming years, and learn which areas of the market are most lucrative for pureplays to target.

- Understand consumers' views on how the weather impacts their shopping behavior in order to minimize its detrimental impact.

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