1. Market Research
  2. > Retail Market Trends

Convenience Retail at the Service Station

  • April 2014
  • 53 pages
  • GlobalData
Report ID: 3468645


Table of Contents

Search Inside

Motorists across Europe are increasingly starting to use service stations as one of the main places to purchase food (after the supermarket). In a European market that is having to raise fuel prices year-on-year due to ever increasing wholesale costs, creating an attractive retail proposition to make up for lost fuel margins is vital to remain profitable and to compete effectively within Europe.

Across Europe, grocery items for use in the home account for 70% of the average retail spend per month at the service station. With motorists increasingly using service stations to purchase grocery items and more major fuel retailers partnering with convenience retailers, Verdict expects this proportion to rise over the next few years.

The average spend at service station retailers that are partnered with a local grocer or fast food retailer is higher than at fuel retailers that only offer own brand retail products. In the UK, some fuel retailers have seen average motorist expenditure increase by up to 13% due to strong partnerships with grocers and fast food retailers.

On average, motorists use the retail facilities at the service station one and half times per month compared to four times to refuel. In order to increase the frequency of retail purchases at the service station, it is important for fuel retailers to examine their product mix and establish how best to target the needs of motorists.

Reasons To Buy
- Benchmark your convenience retail business's profitability by accessing competitors' average motorist basket size and frequency of visit.

- Develop new marketing ideas by examining the shop strategies related to product mix, promotions and partners employed by retailers.

- Examine the breakdown of motorists' average spend by different product categories, to more effectively plan your product mix.

- Drive customer footfall at service station shops by understanding what features customers value and use most at European service stations and shops.

Your key questions answered

- What is the average motorist basket value in France, Germany, Italy, Lithuania, Poland, Spain, Sweden and the UK?

- Which product category is purchased most frequently by motorists at the service station (by country and retailer)?

- Which product category produces the highest sales value (by country and retailer)?

- How are the top fuel retailers across Europe presenting their retail propositions and what effect is this having on average motorist spend?

- How do motorists perceive the various service station shop brands? Which one is considered to be the best brand across the eight countries in Europe?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

E-retail in the UK - 2017

  • $ 8600
  • Industry report
  • July 2017
  • by GlobalData

E-retail in the UK - 2017 Summary Online channel is forecast to account for 15.8% of total retail spend in 2017, rising to 18.5% by 2022. Clothing & footwear is driving much of this growth, with online ...

Future of B2B Online Retailing

  • $ 8500
  • Industry report
  • August 2017
  • by Frost & Sullivan

Connected Marketplaces Transition from Transactional Hubs to Assistive Selling Online B2B retailing is at an inflection point and is going through major shifts in technology and business models. The B2B ...

Retailing in Germany, Market Shares, Summary and Forecasts to 2021

  • $ 6000
  • Industry report
  • May 2017
  • by GlobalData

Retailing in Germany, Market Shares, Summary and Forecasts to 2021 Summary Germany is the largest economy in Europe and weathered the global financial crisis better than many European countries, but it ...

Uk Retail Parks 2017

April 2017 $ 5750


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.