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UK Customer Satisfaction Index 2014 Personal Care

  • April 2014
  • 20 pages
  • GlobalData
Report ID: 3468647

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Summary
UK Consumer Satisfaction Index 2013 for personal care is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year

Key Findings
- Measure and rank your performance in customer satisfaction in the sector and assess how this has changed using six years of history (2009-2014)

- Includes ratings for price, range, quality, service, convenience, ambience, layout and facilities. Use these to understand strengths and weaknesses

- Identifies the biggest CSI winners and losers in personal care this year, highlighting those that pose the greatest threat to your business

Synopsis
While grocers continue to grow their personal care offer, Boots is still ahead in terms of range, helped by its good quality and affordable own label products such as No7 and Soltan, as well as its deep ranges.

Reasons To Buy
- What is driving satisfaction for different retailers in personal care? Which retailers have improved the most?

- What are your competitors' strengths and weaknesses and how can you exploit them by adapting your own strategies?

- How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?

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