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Ready Meals in Belgium, Euromonitor International

  • November 2015
  • 37 pages
  • Euromonitor International
Report ID: 3475393

Summary

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Premiumisation was the major factor behind positive value growth recorded in ready meals in 2015. More specifically, premiumisation was especially relevant in chilled ready meals and chilled pizza. In other categories such as frozen pizza, price pressure was very strong due to the frequent use of price promotions.

Euromonitor International's Ready Meals in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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