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Discovering the Next Greek Yoghurt: Innovations in Added Value Yoghurt

  • December 2015
  • 41 pages
  • Euromonitor International
Report ID: 3510741

Summary

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Since the big Greek-style yoghurt boom, consumers have been bombarded with new variants of so-called “origin yoghurt”, as brands try to piggyback on Greek yoghurt’s success. By examining the success factors of Greek-style yoghurt, alongside current new product launches in yoghurt, this briefing considers what could be the next Greek yoghurt, and where future growth lies.

Euromonitor International's Discovering the Next Greek Yoghurt: Innovations in Added Value Yoghurt global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Related Market Segments :

Yogurt
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ref:plp2015

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