1. Market Research
  2. > Beverage Market Trends

Flavor Appeal in Carbonated Drinks ; Flavor preferences and innovation opportunities

  • December 2015
  • 16 pages
  • GlobalData
Report ID: 3518480

Summary

Table of Contents

Summary
As adventurous consumers seek antidotes to boredom and monotony, flavor innovation presents a valuable route to growth for carbonated drinks. Flavors inspired by a range of ethnic cuisines and ingredients are a high growth segment, which reflects consumers' exposure and growing interest in new cultures and experiences. Rare and unconventional ingredients are also an important platform for innovation, as they can enhance perceptions of exclusivity and sophistication - which many brands desire but few successfully achieve.

Key Findings
- Underscoring the merits of flavor innovation in the category, traditional fruity flavors become less appealing as consumption frequency increases.

- Brands should be wary of positioning new and unusual flavors in a purely youth-oriented manner (as is typically the case with flavor innovation), as demand for innovative flavors transcends age.

Synopsis
- "Flavor Appeal in Carbonated Drinks" offers insight into flavor preferences within the carbonated drink category, and explores corresponding opportunities for flavor innovation. It identifies regional- and demographic-specific nuances between preferences that can help inform efforts to target new or existing consumers.

- CONSUMER INSIGHT: Access information from our consumer surveys to evidence the appeal of different flavors.

- DRIVERS: Understand the key insights and trends that are growing the market.

- INNOVATION: See the best examples of innovation, linked to clearly identified trends.

Reasons To Buy
- Identifies and analyzes the most appealing flavors and flavor types in carbonated drinks.

- Offers insight into the consumer segments that are most likely to be a key focus for innovation.

- Places flavor preferences into context by connecting them to specific consumer trends and needs.

- Provides insight and inspiration for innovation programs and new product development.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Mixed Odoriferous Substance Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 23129
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Mixed Odoriferous Substance Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future ...

Tea Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 23129
  • Industry report
  • July 2017
  • by Global Research & Data Services

The industry report package Tea Markets in the World to 2021 offers the most up-to-date market data on the actual market situation, and future outlook for tea in the world. Along with a global tea market ...

Wine Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 17543
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Wine Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for wines in the ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.