1. Market Research
  2. > Food
  3. > Processed Food
  4. > Dairy Products Market Trends

Success Case Study: Meiji's Probiotic Yogurt ; Discovery of lactic acid bacterial strains with specific health benefits

  • December 2015
  • 17 pages
  • GlobalData
Report ID: 3518485


Japan's yogurt market has been seeing steady growth, at 6.82% CAGR between 2007 and 2015, which is a higher rate than other major categories in the dairy sector such as milk and cheese. The growth has been supported by increasing health issues among Japanese consumers, and yogurt has been established in Japan as a healthy food. In particular, functional yogurt, featuring specific lactic acid bacteria for specific health benefits, has seen major developments in the category, contributing to the sales growth.

Key Findings
- Meiji has been continually researching new strains of lactobacilli. This has resulted in the creation of three functional yogurts that claim to deliver added health value. In 2014, this product series had sales of JPY87.2bn ($720m).

- Japan's probiotic yogurt market has proven there are unique ways to promote yogurt to meet consumer needs. For example, types of lactic acid bacteria can be used for consumers to identify functionality, or can be used as consumer selection criteria for yogurt.

- "Success Case Study: Meiji's Probiotic Yogurt" is part of Canadean Consumer's Successes and Failures research and explores the success of Meiji's probiotic yogurt series in Japan.

- WHAT? Understand the innovative features of Meiji's probiotic yogurt products.

- WHY? Discover how Meiji's probiotic yogurt series appeals to Japanese consumers.

- TAKE-OUT: Learn from Meiji's success, and seek further opportunities in probiotic yogurt.

Reasons To Buy
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Top Growth Opportunities: Dairy & Soy Food in Malaysia

  • $ 6320
  • Industry report
  • June 2017
  • by GlobalData

Top Growth Opportunities: Dairy & Soy Food in Malaysia Summary Malaysia ranks amongst the smallest markets in the global Dairy & Soy Food sector in terms of per capita expenditure in US dollar terms, although ...

Global Flavored Yogurt Market Analysis 2017 - Forecast to 2022

  • $ 4550
  • Industry report
  • April 2017
  • by Hoovers Research

Hoovers Research analysis is one of the most accurate studies performed using the combinational analytical tools. The report contains up to date financial data derived from varied research sources to present ...

Probiotic Yogurt - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • May 2017
  • by Stratistics MRC

According to Stratistics MRC, the Global Probiotic Yogurt market is estimated at $xx million in 2016 and is expected to reach $xx million by 2022 growing at a CAGR of xx% from 2016 to 2022. Some of the ...

Download Unlimited Documents from Trusted Public Sources

Milk Industry

  • July 2017
    13 pages
  • Milk  

    Milk Powder  

  • Canada  

    United States  


View report >

Dairy Products Statistics in the US

  • July 2017
    35 pages
  • Milk  

    Milk Powder  


  • United States  


View report >

Milk Supply in Bosnia and Herzegovina

  • July 2017
    3 pages
  • Milk  

  • Bosnia and Herz...  

View report >

Milk Industry

9 days ago

Milk Supply

17 days ago

Related Market Segments :



Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.