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Media in Turkey

  • August 2017
  • 35 pages
  • MarketLine
Report ID: 3519537

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Media in Turkey

Summary
Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis
Essential resource for top-line data and analysis covering the Turkey media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Turkish media industry had total revenues of $6.3bn in 2016, representing a compound annual growth rate (CAGR) of 6.7% between 2012 and 2016.
- The publishing segment was the industry’s most lucrative in 2016, with total revenues of $2.6bn, equivalent to 41% of the industry’s overall value.
- The Turkish government has closed 29 publishing houses in the country, according to the Turkish Publishers Association (TPA) in 2016. This was done under the ’decree on necessary measures under the state of emergency and regulations regarding some institutions.’ This will negatively impact the market, particularly if such practices become widespread.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts

Reasons to buy
- What was the size of the Turkey media market by value in 2016?
- What will be the size of the Turkey media market in 2021?
- What factors are affecting the strength of competition in the Turkey media market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey’s media market?

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