1. Market Research
  2. > Personal Care
  3. > Cosmetics
  4. > Body Care Market Trends

Global Bath and Shower Products Market 2015-2019

  • December 2015
  • 77 pages
  • Infiniti Research Limited
Report ID: 3546963

Summary

Table of Contents

Search Inside

Market analysis of bath and shower products

Technavios market research analyst predicts the global bath and shower products market to reach a market value of around USD 15 billion by the end of 2019. The increasing awareness about health and hygiene is the primary driver for the growth of this market. Consumers are being exposed to reliable information about the various bath products through the internet, television, and other sources of information. The rise in living standards and income are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients.

The increased demand for organic products is also anticipated to contribute to the market growth during the forecast period. Organic shampoo manufacturers are focusing on developing new products by adding value to the basic cleansing action of shampoos. For instance, dry shampoos are available either in spray or powder formats and are used to absorb dirt and oil on the hair and scalp. They save time and effort, and also help in retaining the natural hair oils that are washed out by standard shampoos.

Product segmentation and analysis of the bath and shower products market

Shower products
Liquid bath products
Bath additives
Bar soaps
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.

Segmentation by retail format and analysis of the bath and shower products market

Supermarkets and hypermarkets
Specialist stores
Drugstores
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.

Geographical segmentation and analysis of the bath and shower products market

Americas
APAC
Europe
MEA
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.


Competitive landscape and key vendors

The global bath and shower products market is competitive with the presence of well-diversified international suppliers. The competition in the market is expected to intensify during the forecast period, with an increase in product/service extensions, innovations in technology, and mergers. International players are anticipated to grow inorganically during the forecast period by acquiring regional or local players.

The top five vendors in the market are

Johnson & Johnson
L'Oreal
P&G
Unilever
Colgate-Palmolive
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.


Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the global bath and shower products market
What are the key market trends impacting the growth of the global bath and shower products market
What are the challenges to market growth
Who are the key vendors in the bath and shower products market
What are the market opportunities and threats faced by the vendors in the bath and shower products market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the global bath and shower products market
Technavio also offers customization on reports based on specific client requirement.


Related reports

Beauty and Personal Care Market in Russia 2015-2019
Natural and Organic Personal Care Product Market in Europe 2015-2019
Beauty and Personal Care Market in Latin America: Forecast 2015-2019
Beauty and Personal Care Market in Africa 2015-2019
Hair Care Market in GCC 2015-2019

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Plastic Bathroom Ware Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 26321
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Plastic Bathroom Ware Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook ...

Plastic Household Ware Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 26321
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Plastic Household Ware Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook ...

Plastic Household Ware Markets in Europe to 2021 - Market Size, Development, and Forecasts

  • $ 12223
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Plastic Household Ware Markets in Europe to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.