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Toilet Care Market 2015-2019

Toilet Care Sector: Forecast until 2019

  • December 2015
  • 56 pages
  • ID: 3546987
In this report:
The global other toilet care products market was valued at $##.## billion in 2014 and is expected to reach $##.## billion by 2019, growing at a CAGR of ##.##%.
The global toilet liquid market was valued at $##.## billion in 2014 and is expected to reach $##.## billion by 2019, growing at a CAGR of ##.##%.
The global in-cistern market was valued at $##.## billion in 2014 and is expected to reach $##.## billion by 2019, growing at a CAGR of ##.##%.


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Market outlook of the toilet care sector

Analyst anticipates the toilet care sector to attain a market value of around $6.0B by the end of 2019. The increasing awareness of health and hygiene in the developing countries is driving the increase of this market. The presence of bacteria including Staphylococcus and E. coli and the flu virus in toilets can lead to diarrhea and other diseases. For example, in Saudi Arabia, the outbreak of the MERS-CoV epidemic led the government to launch different health awareness campaigns with sellers providing antibacterial products.

The growing demand from developing countries is also anticipated to contribute to the market increase during the outlook period. The sellers have been successful in giving a regional image to their products by employing locals in television commercials and by promoting their products through door-to-door promotions. For example, during 2014, Reckitt Benckiser committed INR 100 crores for a five-year Dettol campaign in India (IN) to address the country's hygiene and sanitation needs.

Product segmentation and analysis of toilet liquid, in-cistern, rim blocks

Toilet liquids recorded for nearly 50.0 percent of the market share during 2014 and is anticipated to maintain its dominance until the end of 2019. Sellers in this industry segment have started offering premium toilet liquid products with added benefits. For example, Elsan Toilet Liquid works as a toilet rinse and can be used in both flush and waste tanks.

The analysis affords an analysis of each of the following segments and discusses its impact on the worldwide sector increase -

Toilet liquid


Others (rim blocks, toilet cleaning systems, toilet care powders/tablets)

Geographical segmentation and analysis of the toilet care sector



Europe, Middle East and Africa (EMEA)

Asia-Pacific recorded for 39.0 percent of the market share during 2014 and is predicted to retain its leadership until the end of 2019. China (CN) and India (IN) are the market leaders in this zone. The growing hygiene awareness in this area is contributing to the growth of the sector.

What is the current competitive panorama? Who are the main vendors?

- Henkel, Reckitt Benckiser, S.C Johnson, Unilever

Sellers in this sector are using different marketing initiatives to create hygiene awareness and increase the sales of their products. For example, during 2014, the BLOO brand of toilet care had undergone a main revamp for its toilet care products. The additional packaging embodies blister packs and bright colors with the aim to differentiate the product from other brands placed on retail shelves.

Other sellers in the market contain Bombril, Church & Dwight, Clorox, Dabur, DAINIHON JOCHUGIKU, Ecover, Kao, Kobayashi Pharmaceutical, Nice Group, P&G, and Seventh Generation.

What are the main questions answered?

What will the market value and the increase rate be in 2019

What are the most significant drivers yielding the toilet care sector

What are the main projections/trends in this sector/market? impacting the growth of the toilet care sector

Which market growth drivers or obstacles can be identified

Who are the main vendors in the toilet care sector

What are the opportunities in this industry and segment risks faced by the sellers in the toilet care sector

Trending factors influencing the Americas's market shares, Asia-Pac, and Europe, Middle East and Africa (EMEA)

What are the main outcomes of the Porter 5 forces analysis of the toilet care sector

Research firm also provides customization on reports established on particular client requirement.

What are the associated reports?

Overall Household Care Packaging Market 2015-2019

Overall Bath and Shower Products Market 2015-2019

Global Home Healthcare Market 2015-2019

Overall Liquid Detergent Market 2015-2019

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