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Flavor Appeal in Over-the-Counter Medication ; Flavor preferences and innovation opportunities

Flavor Appeal in Over-the-Counter Medication ; Flavor preferences and innovation opportunities

  • January 2016
  • 18 pages
  • ID: 3560199
In this report:
OTC innovation must move beyond health functionality alone to offer sensory benefits including taste and texture.
As such, pharmaceutical companies are drawing inspiration from food and drink to broaden the options available to consumers to help overcome "pill fatigue."

Summary

Table of Contents

Brief

OTC innovation must move beyond health functionality alone to offer sensory benefits including taste and texture. As such, pharmaceutical companies are drawing inspiration from food and drink to broaden the options available to consumers to help overcome "pill fatigue."

Main highlights

- Flavor preference is linked to perceived healthfulness with those ingredients consumers perceive most positively for health, including honey and green tea, featuring among the most popular flavor options.

- Floral/herbal flavors dominate the preferences of OTC consumers globally, although North American consumers exert a better preference for fruity flavors including berry and grape.

Abstract

"Flavor Appeal in Over-the-Counter Medication" affords insight into flavor preferences within the OTC category, and explores corresponding opportunities for flavor innovation. It determines regional- and demographic-specific nuances between preferences that can help inform efforts to target additional or existing consumers.

- CONSUMER INSIGHT: Access information from our consumer surveys to evidence the appeal of distinct flavors

- DRIVERS: Comprehend the main insights and forecasts that are increasing the sector

- INNOVATION: See the best examples of innovation, linked to clearly-identified trends

Great reasons to purchase

- Discover the most appealing flavors and flavor types in over-the-counter medication.

- Uncover insight into the top consumer segments that are most likely to be a main focus for innovation.

- Put flavor preferences into context by connecting them to particular consumer trends and needs.

- Gain inspiration for innovation programs and additional product development.

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