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Corporate Strategies in Consumer Foodservice: Reimagining the Restaurant

  • January 2016
  • 52 pages
  • Euromonitor International
Report ID: 3563013

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While top-line growth in the global restaurant industry has slowed, innovation and investment are booming. In a world where digital advertising is omnipresent, the real-life experience of eating out is a highly effective – and sought-after – branding tool, while simultaneously the smartphone is making every occasion a potential delivery occasion. In this new report, Euromonitor International explores the changing role of the restaurant, a trend with major implications for every operator.

Euromonitor International's Corporate Strategies in Consumer Foodservice: Reimagining the Restaurant global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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