1. Market Research
  2. > Automotive Market Trends

Analysis of Overseas Growth Strategies Among Chinese Automotive Original Equipment Manufacturers

  • January 2016
  • 54 pages
  • Frost & Sullivan
Report ID: 3571236

Summary

Table of Contents

Chinese OEMs Aim to Export 1.32 Million Passenger Vehicles by 2022

This research service provides a strategic analysis of the overseas growth strategies of leading Chinese automotive Original Equipment Manufacturers (OEMs). It examines the factors that determine overseas market exploration and the export strategies of key OEMs. The study also includes an overview of the changing dynamics in the Chinese passenger vehicle market and a SWOT analysis for four key Chinese OEMs. The study features a comparative analysis of select global product lines and discusses the evolution of export activities of Chinese automotive OEMs in overseas markets. The report also provides a current and future outlook up to 2022 for Chinese automotive OEMs in overseas markets.

Executive Summary—Key Findings
Chinese Original Equipment Manufacturers (OEMs) are expected to export million passenger vehicle units by 2022.

Four Chinese automotive OEMs (Geely, Chery, Lifan, and Great Wall) contributed % (approximately units) to the total amount of unit vehicles exported by Chinese OEMs. These OEMs are expected to reach a passenger vehicle export of million units by 2022.

Overseas Growth Strategies of Chinese Automotive OEMs: Key Findings, Global, 2015 Native Chinese automotive OEMs are expected to expand in markets outside China (e.g., Iran) due to local markets being affected by the new economic environment under which sales of passenger vehicles are expected to slow down. The market is also expected to face intense competition from global participants targeting future growth by 2022.

Chinese OEMs are expected to forge new alliances with major suppliers to maintain product quality and produce large quantities to meet the growing global demand. Mergers and Acquisitions (M&A) reached a historical high for Chinese OEMs—amounting to approximately $ billion by 2014.

Chinese OEMs are expected to gain technology expertise from key global M&As. For instance, with the Volvo Cars acquisition for $ billion in 2010, Geely is expected to use the global footprint of European brands to help its parent brand foray into high growth markets such as the United States and Europe.

Greenfield investments by Chinese automotive OEMs occur mainly in Latin America and Russia due to the relatively cost-effective labor force available. Hence, these automotive OEMs are expected to offer competitive prices to gain local market share. For instance, Lifan is setting up a privately owned manufacturing plant in Russia in 2015.

Research Aims and Objectives
Overseas Growth Strategies of Chinese Automotive OEMs: Research Aims and Objectives, Global, 2015

Aim
- To understand the interests of Chinese OEMs (market entry or expansion plans) in regards to overseas markets (e.g., the United States and Iran)
- To analyze the overseas market expansion strategies of key Chinese OEMs
- To present an insight into the business models and market opportunities of Chinese OEMs in terms of overseas market conquests
- To provide an analysis of the top five overseas markets targeted by Chinese OEMs
- To provide an actionable set of conclusions and recommendations

Objective
- To determine the factors affecting the business strategies of Chinese OEMs
- To analyze the impact on unit sales export opportunities
- To assess the impact on the product portfolios of Chinese-HQ OEMs looking at overseas markets
- To identify the key benchmarks adopted by Chinese OEMs that target overseas markets
- To highlight key investment decisions, localization opportunities, and mergers and acquisitions
- To assess key consumer preferences in major overseas markets

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

US Automotive Technicians’ Choice Survey of Replacement Parts, 2016

  • $ 20000
  • Industry report
  • May 2017
  • by Frost & Sullivan

Technicians Shifting to Digital Platforms The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive ...

Automotive Sunroofs Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • May 2017
  • by Transparency Market Research

Global Automotive Sunroofs Market: Overview The automotive sunroofs market is anticipated to grow at a significant pace over the forecast period of 2017-2025. An automotive sunroof can be defined as a ...

Automotive Carpeting and Roofing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • May 2017
  • by Transparency Market Research

Global Automotive Carpeting and Roofing Market: Overview Automotive carpeting and roofing materials are essential components of a vehicle. Automotive carpets along with floor mats are meant to protect ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.