1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends

Commercial Excellence in Multichannel Marketing

  • November 2015
  • Firstword Pharma
Report ID: 3607557


Table of Contents

Are you getting left behind your competitors in a multichannel marketing world?
Your audience’s needs are changing. Are you delivering the right information, to the right people, at the right time, in the right channels? If not, your messages won't be able to inform crucial treatment decisions. 
Get this new report, with expert advice on how you can improve your multichannel marketing strategy to win more business with payers.

Top Takeaways

Pharma is still playing catch up: We’re behind other business sectors and don't fully understand the concept of multichannel marketing
Audiences are changing: Payers and patients have more influence on treatment choices and are now seeking value messaging
Personalisation needs are recognised but not well-implemented: Experts know what is required but face challenges in achieving their goals
Structures and siloes are barriers: Pharma companies’ internal divisions are negatively impacting potential multichannel marketing gains
'Big data' opportunities are being wasted: Customer and market data aren't being used to gain insights
Leadership initiative needed: Greater board- level focus and commitment is required to drive through fundamental changes
Getting it wrong carries huge risks: Your messages will be fragmented and the potential for ineffective marketing is very real, some experts say

Key Issues Explored

What has changed since our report 2 years ago, and what significant shifts are happening now?
Does the pharma industry fully understand the strategies and structures needed to exploit the potential of multichannel marketing?
How, why and when are changing audiences seeking more than just brand messages in a multichannel world?
How can you target different audiences with the tailored messages they need, and what information is really valued?
How well do brands understand the customer or patient journey?
How can pharma learn from best-in-class multichannel operators in other sectors?
How well is data being used to inform and improve multichannel marketing efforts?
What are the barriers to better multichannel marketing?

Who needs this report?

Board level directors – to see how lack of leadership from the top can damage realising the potential benefits to be gained from multichannel marketing when done well
Marketing directors and managers – will get insights into dealing with the challenges they face and opportunities to be seized
Medical affairs directors and managers – to understand where there is a growing overlap with marketing in providing information in a multichannel world


Senior Director , eBusiness, Medium sized pharma company
Senior Manager, Marketing Communications & Digital Marketing, Top 10 pharma company
Senior Global Digital Director, Top 10 pharma company
Senior Director and Head of Global Customer Interaction Management, Medium sized pharma company
Senior Director, Customer Experience, Multichannel & Digital, Top 10 pharma company
Head of Digital Acceleration, Emerging Markets, Top 10 pharma company
Consultant and former Executive Director of Strategy, Global Commercial Excellence, Top 10 pharma company
Sven Awege, Managing Director and Principal Consultant, Pharma Strategic

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Email Marketing and Services - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • April 2017
  • by Transparency Market Research

Global Email Marketing Industry: Overview This report on the global email marketing provides analysis for the period 2015 – 2025, wherein 2016 is the base year and the period from 2017 to 2025 is the ...

District Cooling Market - Global Industry Analysis, Size, Share, Growth Trends and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • April 2017
  • by Transparency Market Research

Global District Cooling Market: Overview The district cooling (DC) market report by Transparency Market Research provides in-depth analysis of the district cooling market globally. The report segments ...

Marketing Automation Software Market Analysis By Solution (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Management, Reporting & Analytics, Social Media Marketing), And Segment Forecasts, 2014 - 2025

  • $ 4950
  • Industry report
  • April 2017
  • by Grand View Research

The global marketing automation software market is expected to reach USD 7.63 billion by 2025, according to a new report by Grand View Research, Inc. Marketing automation software help organizations in ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.