1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Operator Strategies to Increase Smartphone Penetration in Africa

  • February 2016
  • 31 pages
  • GlobalData
Report ID: 3638590

Summary

Search Inside

Summary
In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates

Key Findings
- Smartphone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally.

- The African market remains heavily prepaid with a vast majority of consumers purchasing smartphones from independent retailers before obtaining a mobile subscription from an operator.

- Operators have deployed a range of direct and indirect strategies to boost smartphone penetration in Africa. Direct strategies allow operators to increase smartphone penetration by selling more devices.

- Indirect strategies drive mobile data subscriptions and hence boost smartphone penetration levels on an operator's network.


Synopsis
'Operator Strategies to Increase Smartphone Penetration in Africa' report provides an overview of smartphone market in Africa and analyzes the various strategies telcos can leverage to increase smartphone penetration levels.

It consists of:

- Smartphone and mobile subscriber market trends in Africa.

- An analysis of the various strategies that operators can deploy to boost smartphone penetration rates.

- Key analysis and findings based on case studies in the region and a set of recommendations for mobile operators.


Reasons To Buy
- Gain understanding of smartphone market its evolution in Africa, to succeed in the existing market.

- Align product and service portfolios to drive smartphone usage.

- Gain an understanding of the competitive landscape and successful strategies to increase smartphone penetration levels.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Consumer smartphone analytics 2016: applications and services

  • $ 4999
  • Industry report
  • April 2017
  • by Analysys Mason

"Operators should design mobile plans that encourage user engagement and data generation." A deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software ...

Connected Consumer Survey 2016: mobile churn and customer satisfaction in developed Asia–Pacific

  • $ 4999
  • Industry report
  • June 2017
  • by Analysys Mason

"High levels of competition in emerging Asia–Pacific seem to have become normalised, and customers simply expect their next plan to offer better value." This report focuses on aspects of Analysys Mason's ...

Consumer smartphone analytics: device capabilities and usage

  • $ 4999
  • Industry report
  • May 2017
  • by Analysys Mason

"Smartphone quality matters greatly to operators: higher-end smartphones generate an average of around 50% more data traffic." A deeper understanding of how users engage with their smartphones can help ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.