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MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success

MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success

  • February 2016
  • 44 pages
  • ID: 3638591
In this report:
However, the regional MVNO market is expected to grow rapidly at CAGR of ##.##% over the next five years to reach ##.##m subscribers at the end of 2020.
Increasing data usage in countries such as China, Thailand, Vietnam, Indonesia and Philippines is expected to create ample opportunities for various industry participants such as OTT providers, retailers, Internet service providers, device manufacturers and technology partners to launch joint MVNO and provide innovative solutions to end users.

Summary

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Brief

The MVNO market in the Emerging Asia has been showing strong momentum as regulators are liberalizing the mobile markets in order to stimulate competition and reduce tariffs together with boosting introduction of innovative products. China (CN) is the leading regional player witnessing strong growth in terms of number of subscriptions; however countries including Philippines, Malaysia (MY), Thailand (TH) are also evolving in terms of virtual operators. Growing usage of mobile data primarily driven by the burgeoning smartphone penetration, deployment of 3G/4G spectrum, favorable economic environment and rising efforts by regulators to establish MVNOs particular framework are top factors which will boost the MVNO market in Emerging Asian countries. Regulators are supporting MVNOs by introducing MVNO legislations as well as the regulations that indirectly support the growth of MVNOs including introduction of MNP and reduction in MTRs etc. Territories such as China (CN) and Malaysia (MY) have already passed particular MVNO laws, while Thailand (TH), Philippines (PH) and Myanmar are in the process of doing so.

Main highlights

- The most preferred business model in the Emerging Asia is Niche which is being adopted by 29.0 percent of the global MVNOs present in the region, catering segments including youth, immigrants, students and health enthusiasts. This is followed by the Business and Retail MVNO models which are adopted by 18.0 percent and 16.0 percent of the MVNOs respectively. M2M and Roaming Business models are least popular in the region.

- Pyramid Research projects growth of MVNOs will be strong in the region due to liberalizing of Chinese telecom market in January 2014. China (CN) will remain as the biggest

- MVNO market in terms of subscribers followed by Malaysia (MY) at the end of 2020. Other markets including Philippines and India (IN) are also showing meaningful growth potential.

- Regulators are formulating MVNO particular framework to boost competition and reduce tariffs along with setting up laws relating to rolling MNPs, reducing MTRs, harmonizing the tariff differentials between off-net and on-net voice traffic, etc. in order to ease up the entry barriers for MVNOs.

Abstract

'MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success' report by Pyramid Research offers overview of the MVNO market in Emerging Asia. It examines the several MVNO business models adopted in Emerging Asia established on their marketing approach, and provides an detailed look at the changing landscape of trends in MVNO adoption and investment. The analysis examines the MVNO market and the role of other market participants including MNOs and regulators in this expanding opportunity.

The Insider offers exhaustive analysis of the following:

- Introduction: This section unveils taxonomy of MVNOs to provide a conceptual structure for the analysis, taking the perspective of mobile operators.

- Market context: This section examines the overall MVNO market analysis, MVNO trends in the Emerging Asia region and most prevalent MVNO business models operating in Emerging Asia.

- Case studies: The market research examines four leading MVNOs in the region in more detail: Snail Mobile, Tune Talk, and Tron.These studies focus on the MVNO offerings, their sales and promotional strategies and new moves by the telcos in the MVNO space.

- Key findings and recommendations: The Insider concludes with a number of main findings and a set of recommendations for MNVOs, MNOs and regulators.

Great reasons to purchase

- Offers an overview of the product and service portfolio being offered by MNVOs in Emerging Asia to enable additional entrants' telcos to align their product offerings.

- Gain detailed understanding about the distinct MVNO business model adopted in different countries in Emerging Asia and analyze the opportunities offered by each of them.

- Benefits executives build proactive, profitable growth strategies by offering exhaustive, efficient analysis of the Emerging Asia region's MVNO opportunity, ambitious environment and best practices of the existing virtual operators.

- Contains case studies highlighting the MVNO offerings of three leading MVNOs in the region, containing the strategies being pursued by them to drive their MVNO business.

- By understanding the interests and positions of the principal stakeholders in the MVNO market - MNOs, end users, regulators, content providers and ISPs - telecom professionals/operators can develop strategies and increase their participation in the increasing MVNO market.

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