1. Market Research
  2. > Personal Care
  3. > Personal Hygiene Market Trends

Consumer and Market Insights: Feminine Hygiene Market in Japan

  • February 2016
  • 73 pages
  • GlobalData
Report ID: 3659938

Summary

Table of Contents

Search Inside

Summary
The Japan's Feminine Hygiene market is forecast to register negative growth in volume and marginal growth in value terms during 2015-2020. The Sanitary Pads category will have the largest volume share. Japan's fast aging population will fuel the demand for everyday Feminine Hygiene products, such as Pantiliners as a protection against light incontinence. Furthermore, a rising number of working women with busy lifestyles are demanding more convenient and enhanced leakage protection products, which will boost the demand for Tampons. This is the only category expected to witness growth during 2015-2020.

Key Findings
- A declining birth rate and an ageing population are creating new dynamics in the consumer goods market in Japan

- The Feminine Hygiene market in Japan is forecast to register positive growth in value terms during 2015-2020 after registering a decline during 2010-2015

- The Tampons category will register the fastest growth in value terms during 2015-2020

- Sanitary Pads is the leading value category in Japan's Feminine Hygiene market

- Paper and Board is the most commonly used Packaging Materials in the Feminine Hygiene market

- Aging Japanese women are fuelling demand for Pantiliners as a protection against mild incontinence

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.

-  Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Release Liners Market by Substrate Type, Application, Material Type, Labelling Technology, and Region - Global Forecast to 2022

  • $ 5650
  • Industry report
  • July 2017
  • by MarketsandMarkets

“Release liners market to grow at a CAGR of 6.4% (2017-2022)” The global release liners market is projected to reach USD 93.02 billion by 2022, at a CAGR of 6.4% from 2017 to 2022. Increased demand ...

Global Feminine Hygiene Products Industry

  • $ 4950
  • Industry report
  • May 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Feminine Hygiene Products in US$ by the following Product Segments: Sanitary Pads/Towels, Tampons, Panty Liners, and Others. The report provides separate ...

Global Superabsorbent Polymers Industry

  • $ 4950
  • Industry report
  • June 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Superabsorbent Polymers in Thousand Metric Tons by the following End-use Segments: Disposable Diapers, Adult Incontinence Pads, Feminine Hygiene Products, ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.