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Consumer and Market Insights: Feminine Hygiene Market in Russia

  • February 2016
  • 56 pages
  • GlobalData
Report ID: 3659948

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Summary
The Feminine Hygiene market in Russia is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sanitary Pads is the largest category in terms of volume and is also forecast to register fastest growth in volume terms during 2015-2020. Drug Stores and Pharmacies accounts for more than half of value sales in Internal Cleansers and Sprays, and Tampons in the Russian Feminine Hygiene market.

Key Findings
- Majority of Tampons were consumed by urban population in Russia.

- Demand for private label products is higher than for the branded products during 2012-2015.

- Film containers will register fastest growth at a CAGR of 6.1% during 2015-2020 in the Feminine Hygiene market in Russia.

- Beiersdorf Ag, Procter and Gamble Company, Johnson and Johnson Gmbh are the major players in the Russian Feminine Hygiene market.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Film, Blister Pack, Box, Bag/Sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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