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Consumer and Market Insights: Syrups and Spreads Market in Romania

Romania: Syrups and Spreads Market Market

  • February 2016
  • 79 pages
  • ID: 3660028
In this report:
Sales through Food & Drinks Specialists registered the fastest CAGR of ##.##% in local currency terms during 2012-2015.
The volume sales of Syrups & Spreads products is forecast to grow from ##.## Kg million in 2015 to ##.## Kg million in 2020 to register growth at a CAGR of ##.##% during 2015-2020.
Sales through and Food & Drinks Specialists registered the fastest growth at a CAGR of ##.##% in local currency terms during 2011-2014.

Summary

Table of Contents

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Brief

Romania (RO) has a big base of middle age population between 30-60 years of age in 2015. Increasing employment rates and urbanization in this segment of the population is leading to time scarcity, thereby encouraging the time-poor Romanians to acquire Syrups and Spreads products in convenient packs that permit out-of-home consumption. Jams, Jellies and Preserves is the leading value category in the Romanian Syrups and Spreads market.

Main highlights

- Of the five categories analyzed, Jams, Jellies and Preserves will be the biggest as well as quickest increasing value category, registering a CAGR (Compound annual growth rate) of 5.90 percent during 2015-2020

- Older Consumers accounts for more than one-fourth of Syrups consumption

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the global Syrups and Spreads distribution

- Tub is forecast to register the quickest growth at a compound annual growth rate (CAGR) of 4.30 percent during 2015-2020

- The Syrups and Spreads market in the country is led by market players including Chipita S.A. and Contec Foods

- Product Specificity and Fresh, Natural and Pure are the main trends that are driving growth for Syrups and Spreads products consumption

Abstract

Canadean's Consumer and Market Insights report on the Syrups and Spreads market in Romania (RO) offers business insights on high growth categories to target, forecasts in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Other key elements:

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Key players: Market share of brands and private labels, containing private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through channels including Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others

- Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the industry will shape up from 2015-2020

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze main distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Our team of analysts have placed a serious emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the industry which will help determine the best audiences to target

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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