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Baby Food in Philippines

Baby Food in Philippines

  • February 2016
  • 114 pages
  • ID: 3664279
In this report:
At current prices, per capita expenditure on baby cereals stood at Pesos ##,## (US$##) per baby born in 2015, ##.##% higher than 2009 levels.
Imports of other baby food are much lower, and in 2014 dwindled to well under ##,## tonnes, with a value of only US$##,##.
Although imports have been in decline, in 2014 imports stood at ##,## tonnes of milks & cereals, valued at US$## million.


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The Philippines baby food market has undergone a volume decrease of almost 7.0 percent between 2009 and 2015, despite the fairly stable number of births up until 2012, and the subsequent gradual rise in the number of births. The development of the market has been constrained by an increase in the breastfeeding rate and low average family incomes, with a very small middle class. The structure of the market has altered only slightly in new years. Growing levels of disposable income have driven forward sales of some premium lines for more wealthy consumers, although at the same time other families have increasingly opted for lower-priced brands, with the result that decline at constant prices has been even better than the volume decrease.

Main highlights

- The Philippines baby food market sales by value rose by 13.0 percent in current terms.

- Baby Milks remained by far the biggest sector, accounting for 77.40 percent of consumption in 2015, compared with 80.70 percent in 2009. The shares of cereals has risen from 15.20 percent in 2009 to 17.90 percent, while the share of wet meals and other baby foods, has risen from 4.10 percent to 4.80 percent.

- The bulk of sales of all baby food sectors take place through supermarkets, with varying smaller shares passing through grocery stores and pharmacies.

- Supermarkets have made strong headway and in 2015 account for 79.60 percent of global sales, up from 70.80 percent in 2008.


"Baby Food in Philippines (PH)" is an analytical report by Canadean which provides comprehensive and highly in-depth current and future market trends in the Philippines market.

Why purchasing this study can help you?

- Consumption data based upon a singular combination of industry research, fieldwork, market sizing work and our in-house expertise to offer comprehensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and additional companies considering entry in the industry together with their top focus product sectors.

- Market profile of the different product sectors with the main features and developments, segmentation, per capita trends and the several manufacturers and brands.

- Overview of baby food retailing with a mention of the main retailers in the country together with the distribution channel.

- Future projections considering different trends which are likely to affect the industry.

Great reasons to purchase

- Evaluate crucial changes in consumer behavior and analyze profitable markets and areas for product innovation.

- Analyze current and forecast behavior trends in each category to recognize the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the recent trends in the sector.

- Investigates which types are performing the best and how this is changing market forces.

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