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Consumer and Market Insights: Feminine Hygiene Market in New Zealand

  • March 2016
  • 55 pages
  • GlobalData
Report ID: 3672649

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Summary
Feminine Hygiene market in New Zealand is led by the Sanitary Pads category in value terms while Women's Disposable Razors and Blades is the leading category in volume terms. Pantiliners and Shields is forecast to be the fastest growing category during 2015-2020. The market is led by brands such as Carefree and Libra.

Key Findings
- New Zealand's CPG market will be driven by low inflation rate and high income level in the country.

- The Feminine Hygiene market in New Zealand is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015

- The Pantiliners and Shileds category will register the fastest growth in value terms during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in New Zealand's Cosmetics and Toiletries market

- Flexible Packaging is the most commonly used Packaging Materials in the Feminine Hygiene market

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.

Reasons To Buy?
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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