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Consumer and Market Insights: Personal Hygiene Market in Poland

Poland: Personal Hygiene Market Market

  • March 2016
  • 75 pages
  • ID: 3672655
In this report:
However, the exchange rates are expected to be more stable in future years, which will lead the Personal Hygiene market in Poland to record a higher CAGR of ##.##% in US$ terms compared to a CAGR of ##.##% in PLN terms, during 2015- 2020.
The volume sales of Personal Hygiene products is forecast to grow from ##.## million units in 2015 to ##.## million units in 2020 to register growth at a CAGR of ##.##% during 2015-2020.

Summary

Table of Contents

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Brief

A fast increasing economy and growing disposable income of Polish consumers is driving increase in the packaged goods market in Poland (PL). The Anti-Perspirantsand Deodorants category is forecast to register quickest growth during 2015-2020 with female consumers accounting for bigger consumption than their male counterparts. Personalization is the most crucial trend as consumers prefer to use Personal Hygiene products that cater to their lifestyles and personal needs.

Main highlights

- The Personal Hygiene market in Poland (PL) will register bigger growth both in value and volume terms during 2015-2020 compared to 2010-2015

- The Personal Hygiene market in Poland (PL) is forecast to grow at a compound annual growth rate (CAGR) of 4.10 percent during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in the Polish Personal Hygiene market.

- Rigid Plastics is the most used packaging material in the Personal Hygiene market in Poland (PL).

- Personalization, Premiumization and Indulgence are the main trends which is driving the Personal hygiene market in Poland (PL)

- Product Innovation and the demand for products with beauty enhancing properties will rise the Personal Hygiene market during 2015-2020

Abstract

The Consumer and Market Insights report on the Personal Hygiene market in Poland (PL) offers business insights on high growth categories to target, forecasts in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Other key elements:

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Key players: Market share of brands and private labels, containing private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels including Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, flexible packaging, rigid metal and others; container data for: Bottle, Aerosol, Film and others.

- Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the sector will shape up from 2015-2020

Reasons To Buy?

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze main distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Personal Hygiene consumption, and how they influence consumer behavior in the industry which will help determine the best audiences to target

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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