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Menswear in Germany, Euromonitor International

  • February 2016
  • 35 pages
  • Euromonitor International
Report ID: 3675825

Summary

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In 2015 menswear registered declines in volume and current value terms. Aside from the rather unfavourable weather conditions in the first half of the year, progressive changes in consumer behaviour posed an increasing challenge for vendors and manufacturers. Fast-paced, technology-based lifestyles also changed expectations in the supply of products and purchasing possibilities. As most men usually do not like to shop around, the desired product has to be available right away; otherwise the...

Euromonitor International's Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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