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Womenswear in Hungary, Euromonitor International

  • February 2016
  • 31 pages
  • Euromonitor International
Report ID: 3675870

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Retail value sales of womenswear in Hungary increased by 9% in 2015. This was mainly driven by increasing demand, as the average unit price did not increase significantly, due to low inflation and strong competition amongst players in the category. In addition, large international chains, such as H&M, Tesco, with its F&F private, and KiK, launched intensive TV advertisement campaigns, primarily focused on womenswear. Moreover, Lidl also aired a renewed weekly TV spot throughout the year,...

Euromonitor International's Womenswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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