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Soft Drinks in Greece, Euromonitor International

  • February 2016
  • 83 pages
  • Euromonitor International
Report ID: 3679660

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The election of left-wing party Syriza as Greece’s government in January 2015 was followed by great optimism among the Greek population, although this soon this collapsed as negotiations between the new government and the country’s creditors ended with a new set of austerity measures imposed upon the country. The prevailing consumer mindset has since been adversely affected by developments in the political landscape as well as changes in the economic environment, the most important of which...

Euromonitor International’s Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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