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Top Trends in Pet Products; Exploring the pet care and pet food categories

Top Trends in Pet Products; Exploring the pet care and pet food categories

  • March 2016
  • 38 pages
  • ID: 3680635
In this report:
This is evident in that, in 2014 alone, a quarter of pet owners (##%) expected their spend on pet products to increase compared to only ##% saying they expected it to decline.
Consumers are willing to pay more for green and sustainable credentials Approximately ##% of global pet owners are prepared to pay up to ##% more for products featuring specific green, sustainable, and ethical claims.

Summary

Table of Contents

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Brief

The overall pet products space (food and care) is being impacted by a rising desire to treat animals as members of the family. This overarching behavior is impacting innovation trends, with factors including premiumization, technological advancements, and health playing a leading role in shaping these trends and their future direction.

Main highlights

- As consumers increasingly liken their pets' needs to their own, the trends being seen in the human space are continuing to manifest themselves in the pet category. Facets of pet lifestyles including health, indulgence, and grooming are evolving in line with the trends and consumption behaviors being seen among their owners.

- Many of today's consumers are time-poor and continue to seek out solutions that can address this need. Owning a pet can be highly time-consuming, which is evident in that pet owners are eight percentage points more likely to rely on time-saving goods and services than other consumers.

- While positive reinforcement remains an crucial motivator for treating, the increasing perception of animals as family members means that consumers are increasingly utilizing the treating process as another way to show their affection towards their pets.

Abstract

"Top Trends in Pet Products" seeks to explore the main trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the pet products space.

- CONSUMER INSIGHT: Info analysed from Canadean's consumer surveys delivers a clear picture of the overall consumer in relation to the pet food and care categories.

- Forecasts: Comprehend the top consumer and innovation trends impacting the overall market and analyse the main implications across packaging, formulation, and positioning.

- INNOVATION: See the best examples of innovation and recommendations for brands operating in the sector.

Great reasons to purchase

- Identify the top consumer behaviors shaping the pet product space and resulting trends.

- Gain particular insight and implications about both the pet food and pet care categories.

- Analyze main innovation approaches in pet products globally.

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