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Consumer and Market Insights: Skincare in Austria

  • March 2016
  • 54 pages
  • GlobalData
Report ID: 3713699

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Summary
The Steady economic growth supported by rising exports will boost the domestic consumption across the overall consumer goods market in Austria. The Austrian Skincare market will register higher growth in value terms during 2015-2020 compared to 2010-2015. Facial Care is the largest category and will register fastest growth in both value and volume terms during 2015-2020.

Key Findings
- Among all five categories analyzed, the Facial Care is the leading value category with 76.6% share by value in the Austrian Skincare market.

- Buying behaviour of the Austrian Consumers is inclined toward value for money products in the Skincare market.

- L'Oréal Group and Beiersdorf AG are the market leaders in the Austrian Skincare market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Skincare market.

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Tub, and other

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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