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Consumer and Market Insights: Make-Up Market in Brazil

Brazil: Make-Up Market Market

  • March 2016
  • 76 pages
  • ID: 3713716
In this report:
The volume sales of Make-Up products is forecast to grow from ##.## million units in 2015 to ##.## million units in 2020 to register growth at a CAGR of ##.##% during 2015-2020.
However, financial conditions are expected to be more stable in future years, which means that the Make-up market in Brazil is expected to record a CAGR of ##.## % in US$ terms during 2015-2020, compared with a CAGR of ##.##% in the local currency terms.

Summary

Table of Contents

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Brief

Brazil's Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category has the most important volume share, while the Eye Make-Up category is forecasted to witness quickest growth during 2015-2020. Brazilian consumers are increasingly opting for value-for-money products due to high inflation. A big young, internet-savvy population will drive online sales of Make-up products in Brazil (BR).

Main highlights

- Brazil's economy contracted at the quickest rate during 2014-2015 amidst high inflation and political instability in the country

- Brazil's Make-Up market will register bigger increase rate in value in terms during 2015-2020 compared to 2010-2015

- The Lip Make-Up category has the biggest volume share in the global Make-Up market

- The Eye Make-Up category is forecast to register quickest growth during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in Brazil's Make-Up market.

Abstract

Canadean's Consumer and Market Insights report on the Make-Up market in Brazil (BR) offers business insights on high growth categories to target, forecasts in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Other key elements:

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Key players: Market share of brands and private labels, containing private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels including Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

- Consumer level trends: Top four consumer trends which influence Make-Up products consumption

- Future outlook: Reviews and recommendations on how the industry will shape up from 2015-2020

Great reasons to purchase

- Identify high plausible categories and explore farther market opportunities established on exhaustive value and volume analysis

- Existing and new competitors can analyze main distribution channels to identify and evaluate forecasts and alternatives

- Gain an understanding of the global ambitious landscape established on in-depth brand share analysis to plan effective market positioning

- Identify target consumers established on new analysis of category volume consumption by gender, age-group, education and urbanization

- Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the sector which will help determine the best audiences to target

- Access to analysis on additional products launched in the industry

- Our team of analysts have placed a meaningful emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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