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Consumer and Market Insights: Skincare in Greece

Consumer and Market Insights: Skincare in Greece

  • March 2016
  • 54 pages
  • ID: 3713775
  • Format: PDF
  • By GlobalData

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Summary
Greece's Skincare market will register marginally higher growth during 2015-2020 when compared to 2010-2015. Facial care is the leading value category as on 2015, while the Depilatories category is forecast to witness fastest growth during 2015-2020. The Skincare market is fragmented, with local brands and international brands compete for market share.

Key Findings
- Among all five categories analyzed, the Facial Care is the leading value category with 68.7% share by value in Greece's Skincare market.

- Rigid Plastics is the most commonly used packaging material which accounted for 51.4% of share in the Greek Skincare market.

- Veet, Korres, Loreal and Estee Lauder are the market leaders in Greece's Skincare market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Greek Skincare market.]

Synopsis
Canadean's Consumer and Market Insights report on the Skincare market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, Paper and Board and others; container data for: Bottle, Tube, Tub, Jar, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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