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Consumer and Market Insights: Make-Up Market in Turkey

  • March 2016
  • 73 pages
  • GlobalData
Report ID: 3713793

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Summary
Turkey's Make-up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Eye Make-up category has the largest volume share and is also projected to witness fastest growth among all categories during 2015-2020. Image conscious Turkish women seek Make-up products that hide imperfections on the skin and offer a “perfect” look.

Key Findings
- Of the four categories analyzed, Eye Make-Up will be the largest as well as fastest growing value category, registering a CAGR of 9.5% during 2015-2020

- Pre-Mid-Lifers accounts for majority of Face Make-Up consumption

- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly one-third of the overall Make-Up distribution

- The use of Tube is forecast to register the fastest growth among container types during 2015-2020

- International companies such as Yves Rocher Inc and Avon Products, Inc are the leading players in Turkey Make-Up market

- Image Consciousness and Personalization are the two most important trends in Turkey market.

- Demand for Make-up products that offer long-lasting effects will increase in Turkey on account of rapid urbanization and the resultant busy lifestyles of urban women.

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

- Consumer level trends: Top four consumer trends which influence Make-Up products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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ref:plp2016

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