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Coconut and Plant Water in the U.S.

  • March 2016
  • 65 pages
  • Beverage Marketing
Report ID: 3713836


Table of Contents

This report features :

Coconut and Plant Water in the U.S. examines a dynamic segment of the non-alcoholic beverage business. The data and insight-rich research report begins with an overview of coconut water and plant water segment trends. It measures the category in terms of both volume and wholesale dollar sales. In presenting its U.S. coconut and plant water market research, BMC fleshes out the picture by discussing particular coconut and plant water brands, profiling the companies behind them and the innovations or novelties they achieved. After outlining this context, BMC enhances its U.S. plant and coconut water research findings with important insights, describing the key issues likely to impact and determine what's next for the coconut water and plant water segments and projects their probable size five years into the future.

In this report, users get a thorough understanding of all facets of coconut and plant water market trends including:

Wholesale and retail dollars and volume of the coconut and plant water category from 2007 through the present.
A look at how the coconut water category evolved from ethnic markets into a mainstream staple and what the drivers are for its success to date and continuing into the future.
An overview of the drivers behind the newer plant waters and their similarities and dissimilarities with coconut water.
Analysis of leading players in the coconut and plant water market as well as a look at the challengers that have arisen to grab a piece of the action. Includes discussion of Vita Coco, Zico, ONE, Naked Coconut, C20, Coco Libre, Harmless Coconut, Vertical Water, DRINKmaple and others
Historical and current wholesale dollar sales, growth and U.S. coconut and plant water market share data for Vita Coco, Zico, ONE, Naked Coconut and others.
Discussion of why the U.S. plant water segment in general and its leading component, the U.S. coconut water market, is expected to succeed going forward, with Beverage Marketing’s five-year wholesale dollar category projections through 2020.

The answers you need

Coconut and Plant Water in the U.S. provides in-depth analysis, shedding light on various aspects of the fledgling, but fast-growing segment. Questions answered in BMC's industry report include:

What are the origins and attractions of the coconut water category? What are the market drivers for this emerging market sector?
What are the dynamics underlying the new crop of non-coconut-based plant waters? To what extent have these plant waters stolen share from coconut waters?
What are the leading brands and how have they been performing? Which brands are posting the most rapid growth?
How has the involvement of mainstream beverage giants impacted the category, and what are smaller/newer players doing to try to differentiate themselves as the playing field shifts?
How is the coconut and plant water category evolving to better meet consumer preferences?
What are the likely future developments for the plant and coconut water industry?

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