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Wealth in China: Sizing the Market Opportunity; Sizing the wealth market in China and its growth potential.

Wealth in China: Sizing the Market Opportunity; Sizing the wealth market in China and its growth potential.

  • March 2016
  • 39 pages
  • ID: 3724698
In this report:
Asset growth is expected to be strongest in the $##m+ asset band, which will record a CAGR of ##.##% between 2015 and 2019, compared to a CAGR of ##.##% for mass affluent individuals.
Between 2015 and 2019 the number of affluent individuals is forecast to record an average annual growth rate (AAGR) of ##.##%, while total retail liquid assets held by affluent individuals are expected to record a CAGR of ##.##%.


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Thanks to lower economic productivity, the remarkable wealth growth rates of the past few years will not be repeated in China (CN) over the forecast period. Nevertheless, strong predicted retail investments growth - led by strong mutual fund performance - will continue to see the industry grow at a faster rate than in the wider region. Between 2015 and 2019 liquid assets held by affluent individuals are forecast to record a CAGR of 9.20 percent, representing a sizable opportunity for wealth managers operating in the country.

Main highlights

- At the end of 2015, of the approximately 1.05 billion adults living in China (CN) 3.50 percent could be considered affluent.

- Asset growth is anticipated to be strongest in the $10m+ asset band, which will record a compound annual growth rate (CAGR) of 14.10 percent between 2015 and 2019, compared to a Compound annual growth rate of 8.80 percent for mass affluent individuals.

- Deposits continue to dominate China's retail investments market, but mutual fund holdings are forecast to grow at the quickest pace over the next five years.

- Chinese high net worth investors allocate a noteworthy proportion of their investable assets into non-traditional investments, mostly in direct property. However, this is anticipated to change thanks to the new drop in property prices.


Wealth in China (CN): Sizing the Market Opportunity examines China's wealth and retail savings and investments markets, with a focus on the HNW segment. The analysis is based on our proprietary datasets.

Specifically, the market research:

- Sizes the affluent market (both by the number of individuals and the value of their liquid assets) using Verdict Financial's proprietary datasets.

- Analyzes which asset classes are favored by Chinese investors and how their preferences impact the growth of the global savings and investments market.

- Examines HNW clients' attitudes towards non-liquid investments, including property and commodities.

- Determines main drivers and booking centers for offshore investments.

Great reasons to purchase

- Benchmark your share of the Chinese wealth market against the current market size.

- Forecast your future growth prospects using our projections for the sector to 2019.

- Identify your most favorable client segment by analyzing the penetration of affluent individuals in China (CN) - both at country and regional level.

- Evaluate your HNW proposition by understanding how the local tax system affects your HNW clients.

- Review your offshore strategy by learning the HNW motivations for offshore investments and their preferred booking centers.

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