1. Market Research

Virtual and Augmented Reality: Technologies and Global Markets

  • March 2016
  • 130 pages
  • BCC Research
Report ID: 3735675


Table of Contents

Use this report to:

Analyze augmented reality (AR) and virtual reality (VR) device revenues, including software.
Receive information about the usage of VR and AR in the gaming, healthcare and defense sectors.
Examine region-specific developments in the AR and VR markets.
Identify segments with high growth potential, and understand future applications of given segments.


The global market for virtual and augmented reality was nearly $4.5 billion in 2014. The market is expected to reach $105.2 billion by 2020 from $8.1 billion in 2015, increasing at a compound annual growth rate (CAGR) of 67% from 2015 to 2020.
The gaming sector of this market is expected to grow from $2.5 billion in 2015 to $32.0 billion in 2020 at a CAGR of 66.3% for the period 2015-2020.
The education sector will grow from $1.0 billion in 2015 to nearly $15.6 billion in 2020 at a CAGR of 72.3% for the period 2015-2020.


Virtual reality (VR) and augmented reality (AR) technologies are growing in popularity as they finally emerge from the lab into applications for everyday life. While VR is often popularly viewed only as an immersive technology, the core of VR is a human-computer interface, according to the Institute of Electrical and Electronics Engineers (IEEE). The IEEE takes a broad view of VR, ranging from flight simulators to synthetic environments. Commercial VR investments are being made in components such as hardware (processors, headsets, input devices, etc.), software (programs that enable the hardware or delivery of content) and content creation (producing interactive or passive content for VR systems).

While VR is just gaining traction, augmented reality (AR) has been around for some time. It involves supplementing the physical or real-world environment with computer-generated sensory input. As with VR, the key components are hardware, including processors, displays, sensors and input devices, software and propriate content.

New technology such as Google Glass, head-up displays (HUDs) and head-mounted displays (HMDs) are driving innovation in the development and usage of VR and AR.
Applications in gaming, healthcare, and the military, education and industrial markets are providing opportunities for developers and driving market growth. This report highlights the changing market landscape and measures the opportunities available to suppliers of VR and AR devices and technologies in the coming years.


This report is an industry analysis of the VR/AR market. The information in this report includes factors currently driving and restraining the growth of the market, as well as factors that will affect the future of the industry. The goals and objectives of this report include the following:

To measure the current global l market and project growth over the next five years for both the overall market and key market segments.
To understand opportunities and innovation-driven market highlights, and the major regions and countries involved in such developments.
To analyze the applications of VR and AR and the market dynamics of each application.
To identify segments with high growth potential, and to understand future applications of given segments.
To examine key trends related to types, applications, subsystems and regional factors that shape and influence the overall VR and AR industry.
To examine region-specific developments.
To list the major stakeholders in the market and the competitive landscape for market leaders.
To analyze growth strategies of key players.
To analyze relevant patent data.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.